Information Architecture

PROBLEM

The non-profit organization, Global Leadership Network hosts an annual leadership conference, Global Leadership Summit (GLS) which delivers a wealth of leadership insights and inspiration to hundreds of thousands of people around the world. This event is donor driven but donors could not easily follow the impact their monetary gifts made in the lives of international leaders. That information was sporadically provided via printed materials, mailers, email marketing campaigns and blog posts on multiple websites.

SOLUTION

Create a single location event attendees, current supporters, and potential donors can view, search, and filter GLS related content, videos and news. A unified and responsive website showing the impact had both internationally as well as domestically 

OUTCOME

The Global Leadership Network significantly increased charitable giving and online donations for their non-profit organization by show casing how the Global Leadership Summit is making a positive difference in communities, churches, businesses, schools, hospitals, prisons, governments, and other nonprofits around the world by providing a single launch point for donors.